If we talk about popular social networks in Ukraine, then Instagram will definitely be on the list of leaders. This is not surprising, because it is a really cool social network. There you can publish photos and short videos, communicate, and distribute various information.
Instagram is used by both ordinary people who need it simply for communication and entertainment, and entrepreneurs of various calibers who use it to earn money and promote their brand, products or services. Without exaggeration, we can say that it is one of the social platforms that opens up great opportunities for personal brands, businesses and bloggers.
An important metric to track is audience engagement. That's why in this article we propose to talk in more detail about how it is when Instagram audience involved, how to measure this indicator, and specific tips for increasing activity will also be provided.
How to measure audience engagement on Instagram?
It would probably be best to start with a definition. Let’s speak in a language that everyone can understand. Audience engagement on Instagram is the ratio of interactions with content (likes, comments, saves, shares) to the number of followers or reach. It’s good when there are a lot of followers and they are very active. It’s bad when there are, but they are passive. It’s even worse when there are none at all – you need to work on promotion.
The indicators include:
- Likes – a basic indicator of the popularity of a post.
- Comments – show how much your content is debatable.
- Preservation – signal the usefulness of the material.
- Spread – provide an opportunity to reach a new audience.
But how do you understand whether the activity characteristics are good or not? We offer you a classic formula that allows you to make an appropriate assessment:(Likes + Comments + Saves + Shares) / Number of followers × 100%.
How to create an active community on Instagram?
This is what everyone who has more or less figured out how this platform works aspires to. It will be difficult to achieve anything with passive subscribers. How to change the situation? A comprehensive approach is needed. This is the only way to achieve success and turn everything around.
We will share useful tips and recommendations that will come in handy for you:
- If you are looking for an answer to the question, how to make content interesting for the audience, then it is quite simple and obvious - first of all, you need to know your audience. Only in this way can you do something that will definitely be interesting for them. Where to start? We recommend using Instagram Insights for this. This will give you the opportunity to determine the age, gender, geography of your followers. Then you will have a rough understanding of their interests, requests and expectations.
- Create high-quality content. In this case, it's not about the content, but about the quality. Today, you can't do without good technology. Of course, you also need to show imagination and ingenuity. Use attractive colors, interesting compositions, adapt the style to your brand.
- If you are interested, how to get more followers on Instagram, it is important to publish something truly useful, not just for show. Create posts that provide benefits to your audience: tips, instructions, etc. Useful content is often saved, by subscription. It is also often shared, which increases reach. Why not use this to your advantage? Everyone will win!
- Remember to be active. You should respond to comments, ask questions in post captions, and interact in stories if you're interested. how to increase engagement in Instagram stories. By the way, if we talk specifically about stories, we recommend using tools such as polls, question stickers, quizzes, and emoji scales. The point of all this is to create a sense of live communication. As a result of this approach, there will be much more comments.
- Don't forget about hashtags. You shouldn't ignore them, because they can be very useful. They help you reach a new audience. And how to use hashtags to engage your audience? Use: popular hashtags - for greater reach, niche - for a target audience, branded - to create your own community. Avoid spam. Spam is bad! The system doesn’t like it and it can cause problems, so 8-12 hashtags is the optimal number.
- AND how to run a successful Instagram live broadcast? This is a good question and we have the answer. Let's start with the fact that live broadcasts are a great way to engage your audience in real time, so sometimes you have to do it. So, how to make it have a positive effect? Conduct: Q&A sessions, master classes, discussions of current topics. Also, involve subscribers in participation by answering their questions in the chat.
- Don't forget about consistency, because this is the key to success. Determine the optimal time for publications using profile statistics. The most active times are morning and evening. If you are looking for answers to questions, how to increase the number of likes on Instagram, then this will help with that too.
Secrets of successful bloggers on Instagram
Watching the activity of famous bloggers, it seems that they know some secrets. How do they manage to achieve success and never make mistakes? First of all, they follow the recommendations mentioned above, because they really work. Why? This platform is designed in such a way that it turns out to be effective. We should not forget about human psychology. Each of us is pleased when we are answered, communicate with us on an equal footing, and the blogger always keeps his promises, for example, videos are released strictly at a certain time. Why not subscribe? You can also like and leave a grateful comment. These are all the subtleties, you ask? There is something more. Here are a few secrets:
- Unique style and authenticity. Be yourself - it attracts and inspires trust.
- Don't be afraid of collaborations. Work with other bloggers or brands to promote each other. It's beneficial for both parties.
- Run contests. Participants must comment or share your posts to be in with a chance of winning a prize. The promised prize must actually be there. Don't fool your followers.
- Storytelling. Tell stories that evoke emotions. Which ones? It's not so important anymore. The main thing is that they exist and it's not boring. Of course, it's better when it's joy, compassion, or interest.
- Using trends. Follow what's new on Instagram to stay on topic and keep up with others.
How to increase sales through Instagram?
If you manage to increase audience engagement, this will have a positive impact on the number of sales. There will be an active growth in their number, because these indicators are interconnected. Develop content focused on solving customer problems, add calls to action, talk about the benefits of the product through real cases. If you see that the model you have chosen is not working, then try something new. There is no need to be afraid of this. This can be both a tactical and a strategic decision. Analyze your actions.
It is quite possible that you are doing something wrong. You can look at the content of competitors. Of course, you should not steal someone's ideas, because this can have unpleasant consequences, including legal liability, because no one has canceled intellectual property, but you can take inspiration and adopt something. It will also help to look at everything from the outside and see your mistakes.
Let's summarize
Audience engagement on Instagram is really very important. What does it depend on? The quality of content, active interaction and understanding the needs of subscribers. You need to work on this. You can listen to the tips and secrets described above and it will definitely give you results, so we recommend trying it.
